a field guide to creating links for search and social success by kelvin newman
April 29, 2011
More conferences should be like those organised by the ICMA, there’s in great locations and are all about sharing ideas rather than just one person standing up and giving a speech. So I was hugely chuffed to be asked by Shay to talk at their latest event after my talk in Vienna went down well. It did mean I missed the Royal Wedding though!
Below is a Slideshare of the presentation and there is an audio version coming soon to the podcast, so you should sign up as a subscriber to that to here.
And with a bit of luck in a few days I might stitch together the audio and the presentation to make a video, howvery 2.0 of me!
P.s are you a conference organiser? Or putting on a training event? You should ask me to attend…
April 21, 2011
I was fortunate enough recently to be invited to a internet marketing event held in Zagreb by the knowledgeable guys at Best Marketing. While I did my usual spiel talking about the big changes at Google over the last year or so, you know the ones we’re always hand wringing about and discussing ad-infinitum on our search blogs. Though the crowd was receptive watching sessions from Creative Agencies also in attendance it really struck me how our inward looking attitude does us know favours.
Hands up, I’m one of the worst culprits at BrightonSEO I organised two panel debates, one about ethics and one about SEO’s future, these aren’t the kind of talks that are going to present an image of an outward looking collaborative industry. (To be honest I knew this when arranging them but thought some opinionated healthy debate would be good for the day’s energy.) Read the rest of this entry »
April 18, 2011
I was hugely fortunate a few days ago to be invited to a conference in Zagreb by the chaps at Best Marketing I covered what I figured where some of the biggest shifts in Google at the moment. It’s one of those slide decks that really needs a commentary track so might not make sense without. But here it is:
April 15, 2011
Everytime I ask someone to link to a piece of content, retweet a page
or vote on a social site I have made a deduction from my karma bank
account, by the end of the month I should always be in credit.
Something amazing attracts great links and something average doesn’t
attract anything, so amazing is the very least I should be aiming for.
I believe quality is always more important than quantity. Read the rest of this entry »
April 13, 2011
Well it was only a matter of time wasn’t it. I’ve decided to add a blog to the site. Chances are I’ll never really update it, then every time I update I’ll say sorry for my laxness. That’s how blogs work right?