Is Search Marketing too Inward Looking for it’s Own Good?

I was fortunate enough recently to be invited to a internet marketing event held in Zagreb by the knowledgeable guys at Best Marketing. While I did my usual spiel talking about the big changes at Google over the last year or so, you know the ones we’re always hand wringing about and discussing ad-infinitum on our search blogs. Though the crowd was receptive watching sessions from Creative Agencies also in attendance it really struck me how our inward looking attitude does us know favours.
Mirror view


Hands up, I’m one of the worst culprits at BrightonSEO I organised two panel debates, one about ethics and one about SEO’s future, these aren’t the kind of talks that are going to present an image of an outward looking collaborative industry. (To be honest I knew this when arranging them but thought some opinionated healthy debate would be good for the day’s energy.) Continue reading “Is Search Marketing too Inward Looking for it’s Own Good?”

Everything I do to build links should make the web a better place, if not I am a parasite.

Everytime I ask someone to link to a piece of content, retweet a page
or vote on a social site I have made a deduction from my karma bank
account, by the end of the month I should always be in credit.
Pill bug
Something amazing attracts great links and something average doesn’t
attract anything, so amazing is the very least I should be aiming for.

I believe quality is always more important than quantity. Continue reading “Everything I do to build links should make the web a better place, if not I am a parasite.”